Privacy Policy

AEye SoftLabs Private Limited ("we," "our," or "MagicMetrics") operates the MagicMetrics platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, including our website and WhatsApp-based communication features.

We are committed to protecting your privacy and ensuring the security of your personal information. By using our services, you agree to the collection and use of information in accordance with this policy.

Company Information

Company Name: AEye SoftLabs Private Limited
Location: Hyderabad, Telangana, India
Email: tech@magicmetrics.in

1. Information We Collect

1.1 Personal Information

We may collect the following types of personal information:

• Name and contact details (email address, phone number, WhatsApp number)
• Company name and professional information
• Property details and preferences
• Communication history and preferences
• Information you provide through forms, surveys, or direct communications

1.2 Automatically Collected Information

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, click patterns)
• Cookies and similar tracking technologies
• WhatsApp message delivery and read status

2. How We Use Your Information

We use the collected information for the following purposes:

• To provide and maintain our services
• To send you marketing communications via WhatsApp, email, and other channels
• To personalize your experience and provide tailored property recommendations
• To respond to your inquiries and provide customer support
• To analyze and improve our platform functionality and user experience
• To detect, prevent, and address technical issues or fraudulent activities
• To comply with legal obligations and enforce our terms of service

3. WhatsApp Communications

MagicMetrics uses WhatsApp Business API to communicate with users. By providing your WhatsApp number, you consent to receiving messages from us, which may include:

• Property updates and listings
• Marketing and promotional messages
• Service notifications and updates
• Customer support responses

You can opt out of receiving marketing messages at any time by replying "STOP" or contacting us at tech@magicmetrics.in. Please note that you may still receive transactional or service-related messages.

4. Data Sharing and Disclosure

We may share your information in the following circumstances:

• With Service Providers: We may share data with third-party vendors who assist us in operating our platform (e.g., Meta/WhatsApp, cloud hosting providers, analytics services)
• For Legal Reasons: We may disclose information if required by law, court order, or government authority, or to protect our rights and safety
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity
• With Your Consent: We may share information for other purposes with your explicit consent

We do not sell your personal information to third parties.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Employee training on data protection and privacy

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our website. You can control cookie settings through your browser preferences. However, disabling cookies may affect the functionality of our website.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we will securely delete or anonymize it.

8. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: You can request a copy of the personal information we hold about you
• Correction: You can request correction of inaccurate or incomplete information
• Deletion: You can request deletion of your personal information, subject to legal obligations
• Opt-Out: You can opt out of receiving marketing communications at any time
• Data Portability: You can request your data in a structured, machine-readable format
• Withdraw Consent: Where we rely on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at tech@magicmetrics.in.

9. Third-Party Links and Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than India, including countries that may not have the same data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

13. Legal Compliance

We comply with applicable Indian data protection laws, including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. For users in other jurisdictions, we also take into account relevant data protection regulations.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: